MBacke Faye

  • Portfolio
Mbacke Faye 1
Mbacke Faye 2
Mbacke Faye 3

Case Study: Building a Professional Portfolio for a GIS Analyst and Urban Planner

Client Overview

  • Name: Mbacke Faye
  • Profession: GIS Analyst and Urban Planner
  • Objective: To create a compelling portfolio website that showcases her expertise, projects, and skills, making her stand out to potential employers and collaborators.

Project Goals

  1. Design a visually appealing, user-friendly website that reflects her professional brand.
  2. Clearly present her key projects, skills, and achievements.
  3. Include sections for her resume, contact details, and potential blog space for industry insights.
  4. Optimize the website for recruiters and hiring managers with clear CTAs (e.g., “Download Resume,” “Contact Me”).

Challenges

  • Limited time to compile and organize project details.
  • Showcasing complex GIS and urban planning projects in a way that’s accessible to non-technical audiences.
  • Balancing professional and creative design to reflect her personality while maintaining a polished look.

Process

  1. Initial Consultation
    • Discussed her career goals, target audience, and preferred visual style.
    • Identified core projects and skills to highlight.
  2. Content Development
    • Collaborated to gather project descriptions, visuals (maps, charts, etc.), and her resume.
    • Drafted concise, impactful copy to explain her contributions and expertise.
  3. Design & Development
    • Leveraged Hostinger AI Website Builder to create a responsive, visually striking site quickly and efficiently.
    • Developed key sections:
      • About Me: Overview of her professional background.
      • Portfolio: Interactive gallery of GIS and urban planning projects.
      • Skills & Tools: Highlighted technical skills and software expertise.
      • Contact: Easy-to-use contact form and downloadable resume.
  4. Next Steps
    • Domain Name Purchase: The next priority is securing a professional domain name that aligns with her personal brand.
    • SEO Optimization: Planned for the next phase to enhance visibility in search engines, focusing on relevant keywords for GIS and urban planning.

Results So Far

  • Delivered a visually appealing and functional portfolio website that is ready for the next steps.
  • Boosted her confidence in showcasing her work during job applications and interviews.

Key Features of the Portfolio

  1. Interactive Project Showcase:
    • Includes interactive maps and detailed case studies for each project.
  2. Responsive Design:
    • Mobile-friendly layout ensures accessibility on all devices.
  3. Professional Layout:
    • Designed to make her stand out to hiring managers and industry professionals.

Conclusion
This project demonstrates how a thoughtful design process can create a strong foundation for a professional portfolio. With the domain purchase and SEO optimization as the next steps, her portfolio is well-positioned to attract the right opportunities in the GIS and urban planning industry.

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